Tuesday, October 5, 2010

Franchisee Profile: Steve Cranford

Franchisee Since: 2002
Franchise Location: The Triad area of Greensboro, Winston and High Point

How Steve Cranford Got Started With House Doctors…

Steve’s experience in the home improvement industry goes back to the 1970’s to help work his way through college. Even as a kid, he got some experience in handyman work when he helped his dad’s cousin who was a professional handyman do a variety of jobs. Shortly after college graduation, Steve went to work in the construction industry for the next 20+ years. He got a broad view of the construction industry and noticed that there was more service repair work than true construction. He loved the pace of that niche. In the early 2000’s, the economy took a dip and Steve had to find a new career opportunity. Surveying his past experience and understanding more about his passions, he knew entrepreneurship was something he wanted to pursue and the time was now. The only thing holding him back was getting started, finding the customers, having to market the business, etc. So he looked into franchising to find support that would help him get up and running quicker. After doing research across the industry, Steve landed on House Doctors and opened up in 2002.

Over the past eight years, Steve's franchise has shown consistent and steady growth, and that has been by design. He is committed to growing the business to be the premier handyman and home improvement business in the Triad area. However, as the business grows, he wants to be sure that the company is always able to meet the customer's demands with a team of qualified people. He is constantly looking for new team members that are dedicated to providing the exceptional service and professionalism that defines House Doctors. His approach appears to be working, as he expects 2010 to be a record year despite the national economic downturn.

What Intrigued Steve Cranford about House Doctors …

Steve appreciates the vision of House Doctors’ executive team and the desire to make House Doctors the #1 franchise in its industry segment. Over the years, House Doctors has implemented great improvements and changes. The support is also top-notch. Steve says that the team is always there when you need them; they are willing to help out and put together all the information or materials you may need.

Something Interesting About Steve Cranford ‘s Story…

Steve is married and has three daughters and one granddaughter with a grandson on the way. His wife works at the local hospital. Steve is very active within his community: with his church and on the board of the local YMCA chapter. In his free time, there’s nothing more Steve would rather do they play golf.

Where specifically did Steve Cranford learn about House Doctors?

Steve learned initially of the franchise through an ad in a local magazine. In 2002 the Internet was not as robust as it is now, so although he checked out the Web, it wasn’t a huge aid to him. After seeing the ad and doing some initial research, he made a call to House Doctors, and eventually made a trip to Cincinnati to meet with the executive team and see the operations first hand. He talked with several franchisees for validation. Finally, Steve studied the demographics in his area to evaluate what would be possible.

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