Though most Americans aren’t buying new houses these days, they’re working harder than ever to preserve the homes they live in. Currently, the two largest home repair trends are going green and aging in place, according to the National Home Builders Association.
Handyman franchise House Doctors is seeing these trends unfold firsthand. Launched in 1996, the company’s 90 locations have witnessed the rise of the green movement, and, in response, have developed best-practice methods for helping homeowners reduce their utility costs and do their part to protect the environment.
“There are a lot of simple upgrades we make to our customers’ homes to help them improve their energy efficiency,” said Jim Hunter, House Doctors’ Chief Executive and President. “We install highly-efficient shower-heads and faucets, shrink and seal window kits to eliminate draft through window panes, change light bulbs and light fixtures, and fit outlet caps all to help homeowners become more environmentally friendly.”
While green retrofits are important and responsible, aging baby boomers need home improvements like ground floor bedrooms, hand rails, slip-resistant flooring, ramps, and wheelchair access now.
Every 7.7 seconds an American baby boomer turns 60. This aging populating will soon face a myriad of health problems that will require them to either leave their homes, or make immediate improvements to enable them to age in place and with dignity. Since many boomers lost a significant portion of their retirement savings in the recent economic downturn, they’re looking to stay in their current residences as long as possible, rather than selling in a down market and having to search for a new home.
“What’s unique about House Doctors’ handymen is that we build a relationship with our customers, so they know they can call on us for any task, no matter how small or large,” Hunter said. “Particularly for the aging seniors, we’re available for everything from light bulb changes to extensive renovations.”
House Doctors looks for franchisees that share its vision of bringing professionalism to the often fragmented and unreliable handymen industry. Ideal candidates should have some business or management experience, be comfortable managing a team of handyman, and have access to roughly $80,000 of start-up capital for the initial franchisee fee, company vans, and local marketing.
“This is an exciting time for us,” said Hunter. “The downturn in the housing market opened a window of opportunity in the home repair industry. Aging homes and homeowners have an increasing number of repair needs, and we’re prepared to help our customers meet these demands in a timely and professional manner.”
In addition to an affordable start-up cost, House Doctors is also differentiating itself from franchisor competition with its profit margin, of about 20 percent.
“We have strategically prepared our concept for any economic situation,” Hunter said. “This positioning has increased interest among would-be entrepreneurs and has maintained our growth even in a down economy.”
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