House Doctors Goes to Clearwater Beach

Annual Convention Hosts Top Franchisees; Introduces New Strategies and Tactics

By Greg Haskett, VP of Shared Services

Every year, our House Doctors franchisees get together to celebrate another great year of business and discuss hot topics and what's new for the year ahead. This year we met in Clearwater Beach, FL. Themed Chart Your Course, we had several sessions, large and small, where franchisees gathered together to discuss all aspects of their businesses. As an industry leader in the home improvement segment, this convention in particular was special as we introduced several new items that our franchisees can use moving forward, including:

1. A new and improved online software that will put us ahead of the competition. Cloud computing is the way of the future and our franchise owners can now respond quicker than their competition with better data.

2. New financial benchmarks and tools specifically designed to maximize the profit of each franchise owner which gives them a unique tool to hit their personal income goals.

3. A strategic rollout of social media efforts that will broaden the reach of the House Doctors brand and meet our current & future customers where they are.

4. Lastly, and the best part of any gathering like this, is when the attendees can spend time together. We included extended breaks, franchisee-only meetings, and very successful role-playing sessions where franchise owners from across North America interacted with each and discussed their shared interests in building the House Doctors name.

Overall this year's convention was the best one yet. We received some very positive feedback from our franchisees.

• "As a new franchisee, I was very impressed that House Doctors is spending incredible amounts of effort to see us succeed on the bottom-line profits. The tools they are developing, such as ServiceCeo, are going to increase our efficiency, provide better monitoring of our business practices and trends, and improve our quality of life." Jim Kraeling, Savannah, GA
• "I thought it was a great convention. Learned lots by talking to other franchisees, both old and new." Steve Boriss, Chesterfield, MO
• "I thought Jim's presentations were spot on! I especially like when he laid down the 'model' speech, informing us how we should conform to the proven procedures. Heck, I'm new, I'm going to try it that way, for sure." Dave Mauldin, Austin, TX
• "What a great convention! The HD staff did a great job mixing some fun with the work. I always come away recognizing some areas that I need to focus on and make changes in to the way I do business." Steve Cranford, High Point, NC